In our opinion, slogans are only required if the message it is intended to convey cannot be carried by other media or means of communication.

This principle is true for any element of corporate identity. Sometimes the project does not need a logotype or an animation since this might damage the project's concept as a whole.

We try to create the beneficial slogans. For example:

• Sport club "Lime" uses in its advertisement materials slogan "To your health" (the commonly used phrase in Russia, serves as "you are welcome"). Not all sports improve one's health. The slogan points to the kind of sport the club suggests.
• Online job search agency "K+" says that it "Will suit you" (in Russian, the word that literally means "to suit" also means "to find a job") irrespective of whether you are an employer or an applicant.
• The server "Kazakh.ru" with its slogan "Our pages erase the boundaries" informs users of its internationality as well as the social orientation of the project..