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The purpose of search optimization is to evaluate and improve a site's visibility to search engines. It includes:
- analysis of the results of queries for your products, services or information from different search engines;
- selection of most competitive and popular keywords and phrases;
- restructuring your site to move it higher in the list of results for relevant queries;
- Compiling a report specifying the positions of your site in search engine results for different keyword queries.
You can obtain detailed information concerning search optimization from our presentation.
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