What is internet PR?

Everybody knows what PR is, it builds an image for a certain product, person or event. Internet is a part of the media that forms public opinion. However, the speciality of the audience and its loyalty to the provided information needs to be considered. After all, this audience consists mostly of educated middle class people.

Condidtions, influencing PR over internet

We assume you understand that the starting place for using the internet in PR is the website for your brand. The main properties of the site that can influence public opinion are:

• design
• usability
• site's content
• coverage
• audience
• empathy
• secuirty and stability
• visibility in search engines
• news site references (to your site) or citations
• mentioning in forums
• the number and quality of hyperlinks

Creating or altering public opinion through the internet

To influence public opinion you need to apply a number of technical and organisational measures that allow you to change your brand or company image. This can take months of effort. Often, the brand owner starts to think of the brand image when the public opinion disagrees with the brand concept, despite the saying it is easier to prevent the illness than to cure it, we do both.

Internet as a marketing tool

If your site has a certain number of constant visitors, you can use it as a marketing tool. The site's visitor, if he/she has not signed in, stays anonymous, hence the visitor is more likely to give feedback on your brand or product. The surveys, forums and product reviews (comments) can also be used to gather information. Plus, the visitor's statistics and frequently viewed pages more or less accurately show the people's interest in certain site sections.