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There is a theory in advertising which states that: "It doesn't matter what you say in the commercial, what is important is how many times you repeat it". Despite this, however, the use of right name helps to drastically reduce the number of “repeats” needed.
In the case of internet-based projects, it is important that the brand name goes well with domain name of the server where the project is located:
- Gridline, new technologies in building construction, domain name: www.gridline.ru
- Sport club "Lime", www.limeclub.ru
- Eurasia's transportation portal "Gruzovoi", gruzovoi.com
- 10 years of Kaznet. Official anniversary web-site. 10.kz
- International Kazakh's server "Kazakh.ru", www.kazakh.ru
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