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Our main principle for the development of each internet project is correct positioning.
We believe that this is an in-depth process, all details should be carefully thought through and serve the main goal: to form the desired image for the customer.
Below we consider the main stages of internet project creation:
- project's concept
- name
- logotype
- design and navigation
- layout
- programming
- content filling
Project's concept
First of all, it is necessary to create a concept that answers the following questions:
- How can we describe the project in one phrase?
- What is the purpose of project's creation?
- Who is the target audience and what is its size?
- How long should the project last?
- Further questions related to creating a project concept.
Name
We believe that the name sets the project's fortune (nomen est omen).
Latest research reveals that a product with an appropriate name requires less effort to promote, and lower advertising costs.
Thus we invest much effort in choosing a project name; it must be memorable, positive and unique to that project.
The name is important for a fast search on the internet, and for the location of the resource.
Logotype
Logotype is an inseparable part of the project's name.
Without a logotype the positioning of the product is impossible. Logotype carries the associations that are memorized by customers later.
Design and navigation
We believe that a good design makes the project easy to remember and easy to use.
A memorable design is defined by associating the concept with the product.
Usability is achieved by choosing a suitable structure for the presentation and prioritizing of information.
It is also very important to reach a compromise between the use of graphical elements and technologies to ensure acceptable page loading speed for users with any connection type.
Layout
Subsequent to developing the site design is the conversion to the HTML page, which will be displayed to the end user.
The end user will not notice the correct layout; nevertheless it is an important part of the project development.
The layout specialist's task is to create the code as short as possible, which would be correctly displayed on all monitors, browsers and screen resolutions.
Programming
Throughout the creation of the project the convenience of updating and managing must be taken into account.
To manage the site’s content you need to use specific software (Content Management System). This software allows the customer to change and add to the content (texts, images and structures) without the need to know programming or mark-up language.
Programming includes the joining of all layouts to the site management system and ensuring the correct functionality of the project as a whole.
Content filling
Content is what the site contains, it includes the texts, images, photos etc.
The differences of information perception on the internet must be considered when creating the content elements. The content must be optimised for display on the internet.
It is also important to link the content, project design and concept.
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