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Our agency can evaluate your internet project to find the weak places and inform you of the prospects for development, including:
Marketing audit
The purpose of marketing audit is to determine the project's position and niche. It includes:
- analysis (from the marketing point of view) of goods and services the project offers;
- analysis of the potential project audience;
- analysis of the competitors that are active on this market;
- elaboration of measures needed improve the project and attract the target audience.
Technical audit
The purpose of this is to uncover any technical issues in the project’s functionality. It includes:
- the evaluation of quality of design, code and layout;
- analysis of site's working speed and hosting quality;
- analysis of site's content (discovering of dead urls and mistakes in information);
- analysis of site's usability.
Search optimization
The purpose of search optimization is to determine the visibility of the site for search engines. It includes:
- analysis of the results of queries for your products, services or information from different search engines;
- selection of most competitive and popular keywords and phrases;
- restructuring your site to move it higher in the list of results for relevant queries;
- Compiling a report specifying the positions of your site in search engine results for different keyword queries.
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